With the increasing demand of consumers for the quality of juice beverages, membrane separation technology has become a research focus in the field of juice clarification. This paper first points out the problems existing in the traditional juice clarification process and conventional methods, then introduces the working principle of membrane separation technology and its application effect in juice clarification, and takes a well-known juice enterprise as an example to verify its practical value. In addition, the advantages of membrane separation technology such as high efficiency, environmental protection and energy saving are analyzed, which conforms to the concept of green production. Finally, it is pointed out that membrane separation technology has broad development prospects in the juice beverage industry, which is expected to promote the technological upgrading of the industry and provide consumers with higher quality juice products.